Space as Storytelling

During the design process, the objectives of organizing the space and respecting the transparency of the architectural morphology were very important, given that the graphics had to be applied mainly on glass walls.

Through the space and from the entrance of Producciones del Barrio offices, a skein is unravelled, which in turn draws the scenes in each of the spaces. The illustration technique simulates a continuum of a single stroke. This technique allowed us to respect the transparency of the space, giving it greater intimacy by changing the focus of the vision.

From the almost Picassian faces that welcome you in different languages, to a young man crossing the space on a bicycle, street artists, trees, plants and some animal are some of the everyday characters that appear in the space.

The black line illustrations in matt opaque ecological vinyl contrast with the large transparent red numbers that organize the space, enriching it with subtle projections of light throughout the day.

The graphics do not look the same from all points of view and are discovered and rediscovered as you walk through the space.

At the entrance, following the cinematographic aesthetic, a light box has been placed, which in the manner of an old cinema billboard, reproduces an extract from Mario Benedetti’s poem “Me gusta la gente”, very much in keeping with the philosophy of the production company.